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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

The post DEI Language, Please: A New Step in Corporate and Marketing Communications appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. A DEI language check should be a new step in every organization’s content development and review process.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. Now the real question is, “Why do we need both?” This is the top question we get as a public relations agency. Why You Need Both.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. Bloggers are not being greedy when asking for a budget from you. How do you prefer to receive press materials?

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. She edits media updates and writes influencer and industry features. How do you prefer to receive press materials?

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What Goes in a Great Media Kit

ReimaginePR

Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly. I would challenge you to write a more human bio.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Here, an audience will refer to media for external evidence or for ways of highlighting or proving points in a message they are trying to broadcast (45).

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