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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It overcomes the tension in organisations and client/agency relationships where different technology or workflow is used.

Tools 203
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From ‘Selena’ to the Super Bowl: How Jennifer Lopez Has Stayed Relevant for 20 Years

PRSay

Her list of awards and nominations is so long it has to be its own Wikipedia page. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Wikipedia 117
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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. Welcome to agency life. For agencies—you see trends that will have an impact across industries, and can put these on outside trends into context for clients. And what should you expect from your marketing agency partners? Read some more. No question is off-limits.

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How to Get On in New Communications: Be Nice

ZudePR

An example of a hero of free authority: Jimmy Wales of Wikipedia.” An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too!

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Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. 11 Leadership becomes social. It’s not all bad.

Publicity 164