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Does PR Help in Reputation Management for Your Company?

Victorious PR

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. The best PR firms for entrepreneurs, real estate professionals and startups know how to take your Why and run with it.

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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach.

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Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Only PR agencies communicate directly with the CEO and this is our undeniable advantage! Now the leadership is horizontal.

Meeting 98
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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving?

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Stuck in the middle

PRSay

Focusing on internal communications allows me to help my organization and clients build their brands. Ethical dilemmas are rarely straightforward, especially in internal communications. Nancy Weaver is the internal communications manager at The Cosmopolitan of Las Vegas and internal communications consultant.

Ethics 60
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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful.