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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Teaching will shift online for all but small discussions and seminars. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home.

Tourism 118
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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

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How to Determine a Law Firm Marketing Budget

David PR Group

Clients often ask us how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. You want to create a law firm marketing budget that matches your goals. A law firm marketing budget typically covers costs for advertising, promotion and public relations.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. 2) What hasn’t changed in marketing ? .

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.