ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Don’t advertise your brand.

B2B 178

B2B Trade Shows Leadership Conference 178

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Advertising trusted less and less and PR and earned media are seen as more credible.”.

Communications 126

Communications Crisis Internal International 126

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. We can’t do trade shows, can’t do in person events. It’s huge for us and plays a key role in our marketing strategy. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Reach your target area or industry with paid advertising. You can also network in person by attending conferences or trade shows. Make sure that you write for the audience you want to serve.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62