PRSay

OCTOBER 14, 2016

Rather than predicating partnerships on a media buy or complex letter of intent, PR can approach them from the perspective of thought leadership – shaping a platform that is mutually beneficial to both parties. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

Real Estate 60

Real Estate Leadership Conference Construction 60

Victorious PR

FEBRUARY 6, 2023

PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. They can promote you as an authority in your field with high-level thought leadership content.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

JULY 24, 2018

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. A white paper from three years ago may not reflect your current business strategies as well as a more recent infographic about your corporate responsibility efforts.

How To 48

How To Media Print Real Estate 48

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this? Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52