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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98
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Paddle your own ethical canoe – Filomena Fanelli

Ethical Voices

There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. I had a real estate client once who claimed to me they were the only one doing something. This past year, I was chair of conference.

Ethics 81
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Communications Strategy 101: Get your GAME on

David PR Group

Did most of them come from advertising? This can be clear in a business that receives real estate or insurance work from an established broker relationship. For example: Speaking opportunities at industry conferences or association meetings. Advertising on industry websites or e-mail newsletters and retargeting ads.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this? Host: Big-ups!

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Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

And no, that’s not a metaphor, according to Mark Evans in a post on his blog titled Why Bold Marketing Turns Left When Everyone Turns Right : “At The Art of Marketing conference last week, Terry O’Reilly put the spotlight on the importance of thinking and acting differently.