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How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Humanize Your Brand.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

And there are specific situations when it’s particularly important for PR and marketing functions to team up. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
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5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

You do not have to become a viral sensation to be successful! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). How can you use your product to tie and uplift your community? You do not have any followers. Make money. Marry the media.

article thumbnail

5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

You do not have to become a viral sensation to be successful! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). How can you use your product to tie and uplift your community? You do not have any followers. Make money. Marry the media.