Advertising Brand Privacy Retail 
ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.
Beyond PR
MARCH 20, 2018
Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. How to Change the Privacy Narrative and Public Perception.
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.
ImPRessions - Crenshaw Communications
MAY 24, 2018
Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. They want to know why a company exists and what its brand stands for. and they’re skeptical of traditional marketing and advertising.
Solo PR Pro
JULY 3, 2019
E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Activity is stable, but growth is slowing.
PR in High Definition
MARCH 6, 2018
No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you.
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