Advertising B2C Data-Driven PR Technology 
Shift Communications
NOVEMBER 20, 2017
Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. B2B technology. Consumer technology. Marketing and advertising. SaaS technology companies. Automakers.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
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