article thumbnail

5 More Outside-The-Box Content Marketing Ideas

Cision

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Native Advertising.

article thumbnail

How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Up until now, it has not been very easy to advertise on the Snapchat platform. Hobbies and interests.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Behind the Headlines With Angie Mathews

Cision

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. So how can your brand keep up?

Fashion 120
article thumbnail

5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. Safe to say, that by the end of 2016, most, if not all major brands will feature some kind of buy button within their social advertising campaigns. Coming To You Live.

article thumbnail

Targeted Advertising: Does it Actually Work?

Contently - Strategy

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?