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5 More Outside-The-Box Content Marketing Ideas

Cision

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Native Advertising.

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How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Technology and computing. Hobbies and interests.

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Behind the Headlines With Angie Mathews

Cision

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. So how can your brand keep up?

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. Safe to say, that by the end of 2016, most, if not all major brands will feature some kind of buy button within their social advertising campaigns. Coming To You Live.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?