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Transparency and Trust: The Role of ESG Reporting

Presspage

From investors to employees, everyone's demanding action. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion. Explore more in our Investor Relations blog series: It’s a fact - the world is calling for responsible business practices. Want to upgrade your ESG reporting game?

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Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. It was viewed as a novel way to keep score and get more frequent feedback from employees.

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What next for Amazon and its executive communications?

PR in High Definition

Our recommendation would be to start with his employees, spending time getting the communication right there, and bringing them on-board with his vision for the company. It’s expected to be running on 100% renewable energy by 2025. This will then create the right platform to build confidence with investors and customers.

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The end of the year as we know it (do you feel fine?)

PR in High Definition

There will be few agencies and clients looking as far as 2050, many will be imagining as far ahead as 2025, but most should have 2020 buttoned down with a detailed plan. A 3-5-year vision should be within a comfort zone, but we should have a clear view and a structured plan of how to manage the imminent months.