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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The post Who is Generation Alpha and How Can We Market to Them?

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Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Gamification Delivers Results.

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The end of the year as we know it (do you feel fine?)

PR in High Definition

There will be few agencies and clients looking as far as 2050, many will be imagining as far ahead as 2025, but most should have 2020 buttoned down with a detailed plan. A 3-5-year vision should be within a comfort zone, but we should have a clear view and a structured plan of how to manage the imminent months.

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What next for Amazon and its executive communications?

PR in High Definition

It’s expected to be running on 100% renewable energy by 2025. Amazon has taken a more proactive stance on climate change recently. It created a $2bn climate innovation fund last year, for starters. It’s also making its delivery fleet electric.

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Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. The post Your Brand’s Road Forward: Digital Shopper Marketing appeared first on Konnect Agency. For most of today’s shoppers, research and discovery happen across multiple channels simultaneously.