Remove 2020 Remove Crisis Remove Local Remove Television
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. million in 2020, according to Pew Research Center. million in 1974 to 24.3

Handbook 190
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13 stories about the future of news

Stephen Waddington

The Reuters Institute Digital News Report 2020 is a challenging read. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The future of news is complicated.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. However, there has been a decline in this number by about 70% in 2020.

Marketing 106
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How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Google has published a tool to help understand search trends during the crisis. Radio, television and streaming are also holding up or growing. Photo by domin_domin/iStock / Getty Images. Sneeze guards top the list.

Crisis 151
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Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’?

PR in High Definition

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Comms professionals must learn from locals and truly understand a region’s nuances before attempting to launch campaigns there.

Film 62
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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52
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Maxim Behar for BG ONAIR: What Bulgarians were Searching for on Google in 2021

Maxim Behar

Speaking during Covid, one of the crisis communication specialists was a math teacher, my God, believe me, such a person should not be trusted with such task and when the media appoints a person who does not have the expertise, you will probably go looking for a person which will give you the expertise. It is not local.

Google 52