Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 542 from the U.K. and 348 from Canada. 17) Are PR pitches useful?

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

MAY 24, 2018

Increase the number of sales calls from 15 to 25 per quarter by the end of 2018. Blog subscribers. Industry / product partnerships or integrations. Established blog. In past hackathons, we’ve seen milestones like the following: Product announcements / launch. Contact downloaders. Tradeshow leads.

Marketing 40

Marketing Comparison Internal International 40

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

The Hoffman Agency

MARCH 11, 2020

My teammate Kelly Trom gained her first taste of Asia through the Building Bridges program to Hong Kong in 2018. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong.

Pitching 36

Pitching Transportation Conference Report 36