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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. American television host and actor.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Lauer’s visibly shaken co-hosts Samantha Guthrie and Hoda Kotb faced a live television audience within hours of learning about Lauer’s ouster. Guthrie eloquently conveyed her conflicting personal emotions while being respectful to those who had come forward to end her colleague’s career.

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Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. In discussing with the president of the local Florida Public Relations Association chapter, we decided that we could do something for our friends, and I set out to plan that special event. But not mass shootings.

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Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. In discussing with the president of the local Florida Public Relations Association chapter, we decided that we could do something for our friends, and I set out to plan that special event. But not mass shootings.

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Entertainment & Sports Section New Member Spotlight

PRSay

Using local resources is huge. When we get there for fight week, we make sure we have a lot of events and activities that are engaging the fans that are showing everyone what we have to offer, who our athletes are, what our organization is. We’re never going back to the same cities on the same schedule. Your window becomes 10 weeks.

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#SocialPR Spotlight: Sean Sorita

Waxing UnLyrical

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. My ultimate dream career is to become a Hollywood publicist to celebrities in music, movies and television. You can check out my PR portfolio at [link]. Why do you care about Social PR? Who inspires you? Oprah Winfrey.