Remove 2013 Remove Brand Remove Corporate Remove Television
article thumbnail

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Customer support is available 24/7/365. .

article thumbnail

The Implications of the Growth of Social News

Cision

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

General Electric Theater: Reagan met Content Marketing in 1954

Sword and the Script

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

article thumbnail

Why your managing partners need to be on social media

Lauri Pehar Borsh

As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

article thumbnail

Why your managing partners need to be on social media

Lauri Pehar Borsh

As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

article thumbnail

Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

YouTube 28
article thumbnail

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Gen Z is used to seeing branding everywhere. They’ve grown up surrounded by brands tweeting memes, partnering with influencers, and angling to profit off their attention. That means brands have to be cautious.

YouTube 112