Communications Conversations

OCTOBER 18, 2017

People start blogs for one reason: creative expression. There’s no doubt that’s why I started this blog eight years ago in 2009. One example: Writing this post four-plus years ago about how the Sons of Anarchy lived by the PRSA code of ethics. Fun post to write. Personal Fulfillment.

Blogging 60

Blogging Airlines Hotels Social Media 60

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). Ask your customers for interviews on your corporate blog – soft interviews.

B2B 78

B2B Media eBook Interviews 78

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. The decline in the purely advertising sector will undoubtedly be greater in the coming years. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

FEBRUARY 6, 2018

You can be an ethical and persuasive PR pro or marketer without selling your soul. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. I do work in, and write about, business and there’s plenty of propaganda there too.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115