Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. It’s not the same Twitter we know from 2009.

Twitter 60

Twitter Brand Branding Tools 60

Deirdre Breakenridge

OCTOBER 20, 2015

She graduated in 2009 and then started teaching at Stockton University in New Jersey. When it comes to electives, the not-so-good news is, that the breadth and depth of PR programs are not so standardized across the board and the overall quality does vary a lot. Ai Zhang received her M.A.

Education 150

Education Training Course Social Media 150

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

OCTOBER 27, 2020

Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. The screenshot nearby is of the Muck Rack site in 2009 (via Wayback Machine ) and shows Kara Swisher tweeting a WSJ story about the new MySpace CEO. Click any image for higher resolution. This origin story is important to the company’s evolution.

Pitching 86

Pitching Media System Tools 86

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Where would you most like to practise PR?

Conference 40

Conference Meeting Case Study Film 40

Bad Pitch Blog

MAY 3, 2009

Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. And then, last night I was watching a segment on CNBC Reports about advertising in tumultuous 2009. bad communication cnbc corporate media ny times old media pr week weakness'

Advertising 41

Advertising Advertising Fashion Creativity 41