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How the APR Changed My Future

PRSay

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. The Mole (TV Series, 2001–2008). This is a crucial concept in economics and game theory.

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The art of smart thinking in public relations

PR Conversations

This is often gendered with claims that women innately have superior communications skills and so are best suited to a career in public relations. . Trouble is that everyone can communicate can’t they, so why on earth would you need a qualification and membership of a professional body? Do we talk the language of business enough?

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Countering negative stereotypes The trepidation surrounding AI is significantly fueled by science fiction narratives, from the domineering HAL 9000 in 2001: A Space Odyssey to the dreaded robots of Terminator. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

Agency 97
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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

How do we communicate, what do we say, and what do we understand? Knowing what to say at the right moment and how to create the moment – that's what we'll talk about today with a master of words, a skilled communicator, and a person who can build a world in which we feel good. Is there a formula for successful communication?

Ethics 69
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52