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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The Intersection of Bias, Ethics and PR Stunts in Media Relations. The temptation to replace thoughtfully considered and strategic communications with foolish antics. By Frank Strong, Founder & President of Sword and the Script Media.

Survey 377
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Maxim Behar was Re-elected Member of BBLF Management Board

Maxim Behar

He served as its Chairman for two terms from 2001 to 2007 and then Vice-Chairman for two more terms. Maxim Behar is also an Honorary Member of the BBLF, formally announced in 2007 for his outstanding contribution in establishing the Forum as a leading organisation in the field of ethical business and corporate social responsibility.

Ethics 52
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How the APR Changed My Future

PRSay

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52
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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

How do we communicate, what do we say, and what do we understand? Knowing what to say at the right moment and how to create the moment – that's what we'll talk about today with a master of words, a skilled communicator, and a person who can build a world in which we feel good. Is there a formula for successful communication?

Ethics 69
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Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. We also need to consider the ethics of the agency/consultant repurposing ideas from a proposal that did not result in a contract or agreement. It may seem like a formality, but it’s important. It will save time and money.

Ethics 60
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

[i] The model describes the different forms of communication between an organisation and its stakeholders. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Societal level – Organisations must recognise their impact on other organisations and publics.