S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI
PRSay
APRIL 23, 2024
As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. With earned media, “It’s about credibility,” she said. “If If you’re doing paid media, it’s about growing your reach.”
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