PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. Edelman’s 2020 Trust Barometer, published on Jan.

Crisis 149

Crisis Company Communications Government 149

Communications Conversations

JANUARY 8, 2021

I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. So, judging from these stats, clearly PRs are putting much more emphasis on mainstream media vs. influencers in 2020. They still trust the media.

Newspapers 179

Newspapers Local Consumer YouTube 179

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Watch webinar.

Brand 78

Brand Branding Media Government 78