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Trade Show Publicity: Learn Best Practices and Boost Your Results | Business Wire Blog

Business Wire

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. These events condense the product education journey, allowing visitors to learn as much as they can at one time.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

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Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

Surveys consistently show Twitter is the top social site for most reporters. I often build Twitter lists which is useful for a number of reasons including paid social campaigns just like this aimed at: Reporters that cover a space; Publications that cover a space; and. 2) Use paid social to showcase your earned media.

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Happiness and the improvement of professional PR/communications practice 

PR Conversations

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals – and collectively – can improve our professional practice? Almost five years ago now (was it that long?) So, to kick off with, I have three contentions.

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Back to the future of PR at FutureComm15

Stuart Bruce

My bemusement and came from the realisation that so many people still don’t really have a clue about what public relations really is. My bemusement and came from the realisation that so many people still don’t really have a clue about what public relations really is. The truth, the whole truth and nothing but the truth.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. Still reading?