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How to build a budget PR tool stack and workflow

Stephen Waddington

Web analytics Google Tag Manager (free) and Google Analytics (free) 10. Thanks to the following people for their comments: Catherine Arrow, Stuart Bruce, Wojciech Dwojacki, Dee Ishani, Kathryn Mason, Vicki Moffatt, Mandy Pearse, David Phillips, Michael Raven, Debbie Sharratt, Iliyana Stareva, Paul Sutton, Rachel Till, and Natalie Trice.

Tools 117
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Public relations in 2018

Stephen Waddington

Thanks to everyone for feedback, in particular Scott Guthrie, Alan Smith, Paul Sutton and Paul Wilkinson who all made direct contributions. Instagram recently added tags for paid posts, and opened up its analytics. This should be governed by prevailing advertising and media law, and in particular the democratic process.

Publicity 164