ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Samsung’s product recall gets heated. Samsung’s Galaxy Note 7 showed every sign of being the blockbuster it needed to challenge Apple. Theranos’ falls victim to its own PR.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Flack's Revenge

NOVEMBER 23, 2016

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. The post PR Golden Turkey Awards appeared first on. Wells Fargo.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

Ishmael's Corner

OCTOBER 12, 2016

I’ve been following the Samsung PR crisis. In the spirit of balanced reporting, this is what a Samsung Note7 looks like before it catches fire:When things go awry as they have with the Samsung Note, it’s easy to forget that “connection” underpins every brand. Techniques For Effective Business Communications.

Brand 60

Brand Branding Storytelling Crisis 60

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Norton's Notes

OCTOBER 18, 2016

It has been a truly torrid couple of weeks for consumer giants Samsung. In an instant world, even minute issues can spiral into a PR disaster, so when a major clanger is dropped- damage can be cataclysmic. But is such an incident fatal to a brand, or can Samsung survive it unscathed or perhaps even come out stronger?

Crisis Management 28

Crisis Management Crisis Airlines Consumer 28

Stuart Bruce

FEBRUARY 11, 2016

I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. I will keep experimenting with VR using Google Cardboard and would love to get my hands on a Samsung Gear VR to use with my Note 5.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And I’ll conclude by identifying the new skills and attributes of the modern PR professional.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148