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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

As always there are links to the underlying resources for anyone interested. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. So, says Propel, which provides PR software. Is that good?

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. You can also pull from third-party data sources, like government sites. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

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#18: The future of storytelling in healthcare communications

NewsWhip

Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Watch webinar.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.