Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. As always there are links to the underlying resources for anyone interested. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. So, says Propel, which provides PR software.

Report 108

Report Publicity Marketing Pitching 108

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

FEBRUARY 1, 2024

With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

FEBRUARY 9, 2024

Link to media assets like graphs or charts and provide the data. Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. So, if it looks too easy, it probably isn’t too valuable. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71