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Marketing with Messaging Apps

5W PR

Multimedia features and storytelling techniques can be used to create striking content. In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. The texts can have specific information for one customer or wider messages for more than one customer.

Marketing 107
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Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook 167
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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Use Multimedia to Tell a Better Story.