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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. Scientific studies indicated kick counting in the third trimester was a reliable way to monitor a baby’s well-being, in addition to regular prenatal visits.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? A project is hundreds, if not thousands of pages in permitting, environmental studies before you can even get the go ahead to put a shovel in the ground. Zach: Yeah.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid.