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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It really has to be at the center of what you do. Zach: Yeah.

Data 78
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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid.