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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. Scientific studies indicated kick counting in the third trimester was a reliable way to monitor a baby’s well-being, in addition to regular prenatal visits.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?