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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. ” Take IBM, for instance.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Owned Media Oasis. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. What are you looking for? Facebook : How many Likes? The Key Steps.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. What are you looking for? Facebook : How many Likes? The Key Steps.

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Our PR Agency's Secrets For Top-Performing Resumes

MaccaPR

Real-world experience beyond the classroom. Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. This is unnecessary and takes up valuable real estate on your resume that could be used for more relevant information (i.e.

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