PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. The reputations of both the media and the PR industry depend on our trustworthiness. Know which outlets are reputable and which are not.

Publicity 68

Publicity Media Reputation Radio 68

Cision

JANUARY 19, 2017

They can be aspirational stories, relatable or educational. Storytelling by recognized, influential people is where PR is heading. What is your secret to media relations success? How does social media and analytics drive your PR strategy? The media landscape is so much more diverse than even two years ago.

Social Media 120

Social Media Newspapers Pitching Reputation 120

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. There was a radio station. Then there’s the specific technical skills of media relations and internal communications. I did think about whether I would be a journalist or an editor.

Internal 66

Internal International Conference Public Affairs 66

Mora Communications

OCTOBER 2, 2017

Being featured as an expert in the field in print, radio TV and online not only helps build your practice but is also one of the most effective ways to establish credibility with potential new patients. Effective PR is effective storytelling. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40