PR for Anyone

JUNE 9, 2021

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She lost a son to suicide.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

MARCH 21, 2020

Here are some successful pitch ideas we used this past week that elicited immediate response from journalists: 1) Real estate – when the Fed dropped interest rates, it crushed the stock market but proved incredibly valuable to the real estate market (NBC). This can also be adapted to with Skype interviews.

Real Estate 290

Real Estate Skype Radio Pitching 290

PR for Anyone

APRIL 6, 2022

This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday?

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? This is newsjacking at its finest.

Pitching 130

Pitching Strategy Publicity Media 130

Bianchi Biz Blog

JUNE 21, 2021

Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. I focus on Ford Motor Co.

Meeting 95

Meeting Report Automotive Real Estate 95