PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164

Mark My Words

JANUARY 18, 2016

Yet somehow Blue Monday has become an actual thing, a date that registers on our cultural calendar and even has its own Wikipedia page. The principle behind Blue Monday is as old as storytelling itself. It’s banal. It’s cynical. It lacks all credibility. If you don’t care for Blue Monday have no fear. Whoever said January was dull?

Wikipedia 60

Wikipedia Travel Storytelling Journalism 60

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? And then we figure out, how do we push that information internally to the right people to get the subject matter experts around the table to figure out the appropriate response? That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

JANUARY 23, 2019

” Golis believes Vox’s editorial viewpoint reflects its internal culture. “What, they could go to Wikipedia? Or, as he put it, “The ones that make you say, ‘Oh, I’ve never really thought about that before.'” “Vox was born at a moment of wild change in the American machine,” he said.

Media 99

Media Journalism Content Marketing Education 99