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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

” Golis believes Vox’s editorial viewpoint reflects its internal culture. “What, they could go to Wikipedia? ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. ” The post-Vox explainer. That’s it?

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