Beyond PR
MAY 17, 2018
A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.
Sword and the Script
MAY 20, 2017
A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. He talked about a real estate developer in Buenos Aires who wanted to attract attention to a new development, Madero Este, in a remote section of the city.
MaccaPR
MARCH 7, 2016
It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Do: Show Journalists Your Goods.
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