Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. Luckily, there’s one type of content that can put an end to that issue right away: opinion content.”.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. A similar survey by TheNewsMarket found that 66 percent of journalists visit online newsrooms every week, while one third visit them daily.

How To 48

How To Media Print Real Estate 48