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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Create social videos and infographics.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 If scaling is the goal, consider efficiency from an exec’s perspective.