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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

PR 20/20 continually invests in the growth and professional development of our team. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Team members are more confident.

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Solve for the Customer: Digital Strategy, Technology, Story

PR 20/20

One of my favorite slides from this year’s INBOUND conference came from HubSpot’s Chief Customer Officer, Yamini Rangan. >> Note, PR 20/20 has experience when it comes to platform consult. What calculators, guides, templates, and tools truly help your customers? Aligned Strategy + Systems = Systems Excellence.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). For starters, you probably have an audience already, and know a thing or two about the posts your readers are most interested in so far.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). For starters, you probably have an audience already, and know a thing or two about the posts your readers are most interested in so far.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

The editorial strategy exists first and foremost to clearly articulate the focus and intention of the blog for readers, but also serves as the framework to guide Journalistics’ content on a regular basis. The statements above are most-likely internal statements that guide and ground employees around a common purpose.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

The editorial strategy exists first and foremost to clearly articulate the focus and intention of the blog for readers, but also serves as the framework to guide Journalistics’ content on a regular basis. The statements above are most-likely internal statements that guide and ground employees around a common purpose.