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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses. Here are five major lessons I took from our conversation, along with tips to implement them: 1. Get used to competing with COVID. Journalists have lives, too.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Establish KPIs and making them accessible to everyone.

Marketing 167
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How to Master Sales as a Solo PR Pro

Solo PR Pro

In episode 16 of the That Solo Life podcast , we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. We are seeing this in a new way with COVID-19. When Selling is Scary.

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The Role of Marketing in a Crisis? Be More Human.

PR 20/20

The impact of COVID-19 is still uneven in communities across the country and around the world. As a marketing agency, how should we respond? At PR 20/20, we believe there is. One of our core tenets is the belief that marketing can make brands “more human.”. Brands can only be as genuine as the people behind them.

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What is a Virtual Press Conference & How Can I Successfully Plan One?

Bianchi Biz Blog

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

PR 20/20 continually invests in the growth and professional development of our team. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. Here’s how we did it. Lead scoring. Team members are more confident. Clients receive better quality work and consultation. HubSpot Training Program.