PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. What will the PR profession look like between now and the year 2026? Here are three takeaways from the survey. Within the PR space, both perspectives are in play.

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

JANUARY 3, 2023

How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR can also involve managing events, speaking at conferences, and developing social media campaigns. Second, any links in the text were added by me and not ChatGPT.

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? How can we answer that call when a sense of humanity is needed, now more than ever? How can we answer that call when a sense of humanity is needed, now more than ever? Several core themes emerged: A deep understanding of your audience is mission-critical. In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Make sure the C-Suite sees and understands the contribution your team makes every day. Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167