ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MARCH 3, 2015

Knowing what can be automated, when judgment is required, and where to seek and place new technical talent are becoming increasingly central to effective marketing leadership. Storytelling – with or without the campfires and roasted marshmallows – is becoming a legitimate and serious discussion in executive conference rooms.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Follow him on Twitter @cglynch.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Think Google Hotels, Flights, weather, etc.). Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. 7: Lou Hoffman. 12) More dramatic platform changes will challenge marketing.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Luciana Lima | Vila Galé Hotels. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’?

Marketing 174

Marketing Employee Content Marketing Training 174