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Your Story Needs White Space

ReimaginePR

The same principle applies in film. As marketers, we have to think like script writers, musicians and even real estate agents. But just like music or writing, PR and marketing magic doesn’t happen in the noise. You had to do that because people need to put themselves inside your home.

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. Imagine if you could immerse your viewers in a video that makes them feel like they were actually there when you filmed it. Tours (ex: facility, office, real estate walkthrough).

Video 78
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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

Hanks has enjoyed an illustrious film career precisely because he is not a character actor. He makes small adjustments to his beloved persona depending on the film in which he’s appearing, but at the core, he’s still recognizable. Yes, Tom Hanks—and not just because of his calming presence. Your brand on Twitter.

Brand 111
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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). No other people are captured because they were moving too quickly.

Ethics 52