PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 100

Training Conference Technology Meeting 100

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

Melissa Agnes

SEPTEMBER 16, 2014

But does everyone who holds the reins know how to use it well and exercise good judgment? Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account.

Social Media 239

Social Media Crisis Training Media 239

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. For example, send spokespeople through media training if they’ll frequently speak with the press or send event speakers to stage training, etc. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167