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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky.

Education 150
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Maxim Behar in the "Reasonably. Responsibly. Dialogically" series

Maxim Behar

Whether in first, second or third position, they could eventually get into Parliament or the local authority and govern a municipality. And this is not just a matter of investments, because when you present Bulgaria abroad as a nice, wonderful and friendly country, that should not relate solely to tourism anymore. But that takes time.