Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR Matters

APRIL 21, 2016

This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. Who do you think has great public relations? What is your idea of PR nirvana? Hmmm, tough one.

Energy 53

Energy Measurement Internal International 53

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? It really has to be at the center of what you do. Zach: Yeah.

Data 78

Data Media Analytics Energy 78

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry. Natalie Anastasia, @natanastasia.

Groups 60

Groups Internal International Conference 60