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How to Build Thought Leadership

Landis PR

Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Start small and pick a few channels to nurture. Do not let creating content become a chore.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Start a Pinterest or other file of good PR ideas and look at it often.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page.